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Newsworthy Items

March 14, 2014



LaCroix_CurateLaCroix 100% natural sparkling water is refreshing consumers with its first line extension – LaCroix Cúrate. Pronounced, “coo-rah-tay”, Cúrate translates to “cure yourself”. Holding true to the clean nutritionals of traditional LaCroix sparkling waters, LaCroix Cúrate is calorie, sweetener and sodium free – with nothing artificial.

LaCroix Cúrate is inspired by the romance of French and Spanish cultures with illustrative, bold and whimsical packaging. The debuting flavors combine French and Spanish languages and both fantastique flavors, Cerise Limón (Cherry Lime) and Pomme Bayá (Apple Berry), have a notably robust aroma and flavor that dances on the palate.

Naturally flavored with fruit essence, LaCroix Cúrate has a stronger flavor profile than original LaCroix and is available in 12oz tall cans, selling at retail in 8pks or singles. The LaCroix Cúrate line extension targets a broad range of consumers from millennials to LaCroix’s newly dubbed ‘sparkling crossovers’ – a growing group of consumers who desire a change from carbonated soft drinks and other artificially flavored, artificially sweetened beverages.

LaCroix Cúrate is certified Kosher, gluten free, vegan and non-GMO. Featuring 100% recyclable and perpetually sustainable aluminum cans, LaCroix Cúrate is manufactured domestically in local plants throughout the USA. The brand name LaCroix is prominently featured on packaging and lends equity to its first line extension.

Test marketed in Chicago, LaCroix’s number one market, LaCroix Cúrate received a strong positive response from consumers and retailers and has launched at Target stores nationwide. Additional fantastique flavors of LaCroix Cúrate are currently under development.