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Newsworthy Items

September 17, 2015

LaCroix Cúrate Sparkles With Three New Flavors

LAC-What's-New-250X298-CurateLaCroix® Sparkling Water, the #1 domestic sparkling water brand nationwide, delights consumers with its dynamic new theme, LaCroix CúrateTM (Cure Yourself), celebrating French sophistication with Spanish zest. LaCroix Cúrate is sparkling with three new unique flavor combinations – Melón Pomelo (Cantaloupe Pink Grapefruit), Kiwi Sandía (Kiwi Watermelon) and Muré Pepino (Blackberry Cucumber). These distinctive flavors join Piña Fraise (Pineapple Strawberry), Cerise Limon (Cherry Lime) and Pomme Baya (Apple Berry) to complete the Cúrate lineup. Packaged in tall 12 oz. consumer-favored cans with brilliant graphics, robust aroma, and natural essence, Cúrate is an ‘innocent’ alternative to sweetened beverages for health-conscious consumers.

In its short time on the market, LaCroix Cúrate has received numerous accolades for its innovative packaging and great taste. Chosen from thousands of entries, Cúrate’s bold and artistic package received the 2014 American Package Design Award from GD USA Magazine. Additionally, LaCroix Cúrate was the recipient of a 2014 Progressive Grocer Editor’s Pick Award – selected for superior taste, innovation, and value from more than 500 product entries.

Enjoy LaCroix!